The laptop display is too dim under low light conditions. When the room light is bright, the display is acceptable.
The laptop is equipped with a light sensor that adjusts the LCD brightness based on ambient light conditions. The default configuration of the sensor is not bright enough unless the room light is bright.
# echo 0 > /sys/devices/platform/asus-laptop/ls_switch
The screen brightness can now be adjusted via the keyboard brightness keys.
# echo 10 > /sys/devices/platform/asus-laptop/ls_level
Valid values are 0 - 10.
The fix can be made permanent by appending the corresponding command to /etc/rc.local.